Communication for Poland Business Run
Social media communication targeting participants in a nationwide running event.
Poland Business Run
WHAT HAS BEEN DONE
Social media communication, newsletter, customization of our running app
2017, 2018, 2019
About the project
Participating in the largest charity business run that helps to fulfill the dreams of amputees was an obvious goal for us. Our team showed up on the relay route to help while showing support for an active lifestyle and integrating with the local community.
We wanted to contribute to this initiative on a broader scale, which is why we decided to co-organize the run in Krakow and provide social media communication for the Krakow Business Run event.
We supported the event for several months, from the publication of the first organizational information and the start of accepting applications, to the run itself.
In addition to graphics for selected posts, we also designed a newsletter for the participants.
For the purposes of the event, we also modified our original application – the Pace running calculator. We have added predefined distances for the Poland Business Run in individual cities. This allowed the participants to determine, during their trainings, what their pace should be to achieve the planned result over a specific distance. The graphic design of Pace has also changed temporarily, we made reference to the relay branding, thus promoting the action additionally.